MAGAZINE UNIFORM IS A HYBRID MULTIMEDIA PLATFORM WHICH MANAGED TO SECURE ITS PLACE IN THE WORLD BOTH IN PRINTED AND DIGITAL FORMAT, ALL THE WHILE TRACING ITS WAY IN EVENT ORGANIZATION AND ON SOCIAL MEDIAS. HAVING RAPIDLY PROVEN ITS VALUE AFTER TWO ISSUES AND A THIRD ONE SOON AVAILABLE, THE MAGAZINE IS ALREADY SOLD IN SPECIALIZED BOOKSTORES SUCH AS PALAIS DE TOKYO, LES MOTS À LA BOUCHE, L’OFR, W.H SMITH AND ELEVASTOR, WHERE ITS LATEST OPENING EVENT TOOK PLACE. IT EVEN HAD THE CHANCE TO TRAVEL ABROAD SINCE IT IS NOW SOLD IN LONDON AS WELL. IT WILL SOON CONTINUE ITS TRAVELS ALL THE WAY TO ASIA TO REACH SHANGHAI AND TOKYO. IN THE COLLECTIVE IMAGINATION, THE WORD “UNIFORM” REFERS TO CONFORMITY AND ALIENATION. BUT A UNIFORM, BEING WORN REGULARLY AND ALWAYS IDENTICALLY, CAN ALSO BECOME A SECOND SKIN, HOLDER OF ITS OWN ORIGINALITY. CONFORMITY THEN TRANSFORMS INTO UNIQUENESS, AS EACH SKIN IS UNIQUE. THE UNIQUENESS OF THE UNIFORM, THIS IS WHAT MAGAZINE UNIFORM IS.
MAGAZINE UNIFORM CREATED IN 2018 BY ITS ARTISTIC DIRECTOR ANTOINE LIM, SEEKS TO BREAK FASHION’S TRADITIONAL CODES AND TO BRING A FRESH LOOK ON OUR SOCIETY. FOCUSING ON NICHE STYLES, THE MAGAZINE PROMOTES THE CREATIVITY AND ORIGINALITY OF YOUNG AND TALENTED NEW ARTISTS TRYING TO OVERCOME THE BLAND TRENDS OF FAST FASHION. THUS, MAGAZINE UNIFORM CELEBRATES THE NEW WAVE
MAGAZINE UNIFORM IS A MODERN PUBLICATION CARRIED BY A NEW GENERATION TRYING TO OVERTAKE FASHION’S TRADITIONAL CODES AND TO REVIVE THEM TO REVIVE RULES, RITES, GENDERS AND IDENTITIES BY COLLABORATING WITH YOUNG CREATORS AND ARTISTS THROWING THEMSELVES HEADLONG INTO THE FUTURE. IT’S TRYING TO BUILD SOMETHING CONCRETE, ALWAYS FAITHFUL TO ITS VALUES OF OPENMINDEDNESS AND TOLERANCE. CENTERED ESPECIALLY ON SPECIALIZED AND SOPHISTICATED FASHION, THE MAGAZINE ASPIRE TO CONNECT MUSIC ART AND STYLE WHILE STAYING AWARE OF CURRENT STAKES. IT TRIES TO GROW WHILE MAINTAINING AS MUCH AS POSSIBLE A RESPONSIBLE APPROACH, BE IT BY CHOOSING AN ENVIRONMENT-FRIENDLY PRINTING METHOD, OR BY COLLABORATING WITH SUSTAINABLE DESIGNERS. THAT’S WHY IN EACH ISSUE, THE MAGAZINE WILL INCLUDE AT LEAST TWO BRANDS USING RECYCLED MATERIALS, AND WILL COLLABORATE WITH VINTAGE SECOND-HAND STORES AS OFTEN AS POSSIBLE.